Throwback: Our debut at the JJworld Switzerland networking event
Author: Louise Schmidlin, 06.06.2024
On Thursday, April 25, 2024, Influence celebrated a milestone with the debut of our first collection of business wear for women at the JJworld Switzerland Networking event. Held at the iconic N365 space in the Basler Messeturm, this event was a perfect blend of style, professionalism, and inspiration — the ideal backdrop for introducing Influence to Basel’s vibrant business community.
A memorable first fashion show
This event marked our brand’s very first fashion show, a landmark moment filled with excitement and anticipation as we presented our vision of empowering women through sophisticated, practical business wear. The collection was met with enthusiasm from an audience eager for fresh, modern alternatives in professional style.
The collection: Confidence starts with the right outfit
At Influence, we believe confidence begins with the right outfit. Our debut collection reflects that philosophy with tailored blazers, sleek trousers, chic dresses, and versatile blouses designed to carry women from the office to afterwork with elegance and ease.
And the good news? All these pieces are now available to shop directly on our website, so you can bring the Influence style into your wardrobe anytime, anywhere.
The night in highlights
- Opening act: The evening began with a captivating live performance that set an energetic and inspiring tone, capturing the attention of the entire room and building anticipation for what was to come.
- Runway presentation: Models took the stage in our debut collection, showcasing pieces designed for modern professionals who value both style and substance. The looks combined tailored structure with ease, drawing warm applause and confirming that our take on business wear truly resonates.
- Brand introduction: Our founder, Helen Seker, had the privilege of officially introducing Influence Businesswear to the public, sharing our story, our mission, and the inspiration behind our very first collection. It was a proud and personal moment.
- Networking & connection: As the show concluded, the atmosphere shifted into a lively and engaging networking session. Guests mingled, exchanged ideas, discussed the collection, and built new business connections.
We extend a special thanks to Lila Jami, our gracious host from JJworld, and to N365 for providing such a stunning venue that perfectly complemented the evening’s energy. A heartfelt thank you also goes to Junix Photography and Urbanistic Productions for capturing the night’s most memorable moments with beautiful photos and dynamic video, which are featured across our social media platforms, allowing the essence of our debut to reach a wider audience.
Looking ahead
Influence is just beginning its journey to redefine business wear for women. We’re excited to continue bringing elegant, practical designs to professional wardrobes worldwide and to share more unforgettable moments with you.
Thank you to everyone who joined us at the JJworld Switzerland Networking event and supported Influence. We look forward to welcoming you to our upcoming shows and hope you enjoy the photos from this special evening below.
